Standard Events Vocabulary

SignalRelay implements a standardized canonical vocabulary recognized across all supported advertising networks.

Canonical Event	Description	Meta Mapping	TikTok Mapping	Google Mapping
PageView	Viewing any page on the site	PageView	Pageview	page_view
ViewContent	Viewing key content (article, property, service)	ViewContent	ViewContent	view_item
Lead	Submitting a contact or quote request form	Lead	SubmitForm	generate_lead
Contact	Clicking on a WhatsApp, phone call, or email link	Contact	Contact	contact
Search	Performing an internal search query	Search	Search	search
Schedule	Booking an appointment or meeting	Schedule	Schedule	schedule
CompleteRegistration	Completing an account or member registration	CompleteRegistration	CompleteRegistration	sign_up
Purchase	Direct monetary payment or external booking	Purchase	CompletePayment	purchase

Custom Events

Custom events are Free. With the Event Builder you can define any custom event name (e.g. Downloaded_Brochure or Calculator_Completed) with custom parameters, on any plan. A name can use letters, digits, _ and -, up to 64 characters. Only some triggers and data sources are Pro; see the Event Builder.