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SignalRelay

Google (GA4 & Enhanced Conversions)

SignalRelay Pro enables direct server-side delivery to Google Ads and Google Analytics 4 (GA4) using the official Measurement Protocol and Enhanced Conversions for Leads.

Google Analytics 4 Setup

  1. In your GA4 property, navigate to Admin → Data Streams.
  2. Select your Web stream and copy the Measurement ID (begins with G-).
  3. Scroll down and click Measurement Protocol API secrets.
  4. Create a new secret and copy the generated secret string.
  5. In WordPress, navigate to SignalRelay → Connections → Google and enter the Measurement ID and API Secret.

For lead generation campaigns, SignalRelay transmits SHA-256 hashed customer identifiers (email, phone_number, first_name, last_name) along with the Google Click Identifier (gclid) to restore conversion attribution when third-party cookies are blocked.