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SignalRelay

TikTok (Events API)

SignalRelay Pro allows you to dispatch conversion signals to TikTok Ads Manager using the official TikTok Events API 2.0. Delivery is server-side only: SignalRelay does not load the TikTok browser pixel (ttq) on your pages, so there is no browser signal of ours to deduplicate against.

Obtaining Your TikTok Credentials

Section titled “Obtaining Your TikTok Credentials”

  1. Open TikTok Ads Manager

    Section titled “Open TikTok Ads Manager”

    Log into TikTok Ads Manager and go to Tools → Events.

  2. Select your Web Pixel

    Section titled “Select your Web Pixel”
    • Under Web Events, select your active pixel.
    • Open the Settings tab.
    • Copy the TikTok Pixel ID (20-character alphanumeric string).

  3. Generate the Access Token

    Section titled “Generate the Access Token”
    • In the Events API section, click Generate Access Token.
    • Copy the generated secret key.

  4. Activate in SignalRelay Pro

    Section titled “Activate in SignalRelay Pro”
    • In your WordPress admin, go to Settings → SignalRelay, open the Connections tab and find the TikTok card.
    • Enter your Pixel Code and Access token. The Pixel Code can only contain letters and digits: SignalRelay refuses to save any other format.
    • Click Save.

Send a Test Event

Section titled “Send a Test Event”

Paste the Test event code from TikTok Events Manager into the TikTok card, save, and click Send test event. If no test code is saved, SignalRelay asks you to confirm before sending, because the event would be recorded as real data. While a test code is set, every server-side event, real ones included, goes to the test channel instead of production, so remove it when you go live.