Meta (Facebook & Instagram)

SignalRelay supports full end-to-end integration with the Meta Pixel and Meta Conversions API (CAPI) in both the Free and Pro plans.

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How to Get Your Meta Credentials

1. Open Meta Events Manager

   Log into Meta Events Manager using your Meta Business Suite administrator account.

2. Find your Pixel ID (Dataset ID)

   • In the left menu, select your Data Source (Pixel / Dataset).
   • Open the Settings tab.
   • Copy the numeric value under Dataset ID / Pixel ID (15 or 16 digits).

3. Generate the Conversions API Access Token

   • In the same Settings tab, scroll down to the Conversions API section.
   • Under Set up manually, click the blue link Generate access token.
   • Copy the generated token string (starts with EA...).

4. Paste Credentials in SignalRelay

   • In your WordPress admin, go to Settings → SignalRelay, open the Connections tab and find the Meta card.
   • Paste your Pixel ID and CAPI access token. The Pixel ID must be digits only: SignalRelay refuses to save any other format.
   • Click Save.

Token Longevity

Tokens generated through this method are permanent and do not expire as long as the user who generated them maintains administrator permissions on the Meta Business account.

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Send a Test Event

In Events Manager, open your dataset’s Test events tab and copy the code (e.g. TEST12345). Paste it into the Test event code field of the Meta card, save, and click Send test event (it appears once the platform is connected). A synthetic PageView from your domain shows up on the Test events screen within a few seconds.

If no test code is saved, SignalRelay asks you to confirm before sending, because the event would be recorded as real data in your dataset. While a test code is set, every server-side event, real ones included, is routed to the Test events tab instead of production, so remove the code when you go live.